VIEWS & REVIEWS

  • Home
Human resource management

Human resource management

Human resource managementHuman resource management (HRM or simply HR) is the management of human resources. It is a function in the organizations designed to maximize employee performance in service of an employer’s strategic objectives. HR is primarily concerned with the management of people within organizations, focusing on policies and on systems.HR departments and units in […]

Free media & Advertising

Free media & Advertising

Advertising Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and […]

Limit of gold in India

Limit of gold in India

What is the limit of gold for individuals Guidelines for seizure of jewellery and ornaments in course of search Notification: No. 347(E), dated 20-5-1978. Instances of seizure of jewellery of small quantity in course of operations under section 132 have come to the notice of the Board. The question of a common approach to situations […]

Good And Bad of Demonetisation

Good And Bad of Demonetisation

The longer the government takes to restore normalcy in the cash and informal economy, the more difficult it will be for it to justify demonetisation. Demonetisation  initiative was announces by Prime Minister Narendra Modi on November 8, several developments have taken place related to the move. While some have been encouraging, others many highlight the flipflop […]

social psychology

social psychology

social psychology is the scientific study of how people’s thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. In this definition, scientific refers to the empirical method of investigation. The terms thoughts, feelings, and behaviors include all psychological variables that are measurable in a human being. The statement that […]

Public relations

Public relations

Public relations is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form […]

BRANDING

BRANDING

A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s […]

Consumer behaviour

Consumer behaviour

Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. It is also concerned with the social and economic impacts that purchasing and consumption behaviour has on both the consumer and wider […]

Project Management Is Different to Operations Management

Project Management Is Different to Operations Management

Operations Management is an ongoing organisational function that performs activities to produce products or supply services. For instance, production operations, manufacturing, IT service management, and accounting operations. Furthermore, operations are permanent endeavours that produce repetitive outputs. Resources are assigned to do the same tasks according to operating procedures and policy. In contrast, projects are temporary […]

Accessibility

Accessibility

Committed to providing goods and services in a way that respects the dignity and independence of all persons, ensuring that everyone has equal access to people, places, and opportunities. To request electronic files for a student with a verified disability, please complete the online request form.

Transformation with a capital

Transformation with a capital

Companies must be prepared to tear themselves away from routine thinking and behavior. Imagine. You lead a large basic-resources business. For the past decade, the global commodities supercycle has fueled volume growth and higher prices, shaping your company’s processes and culture and defining its outlook. Most of the top team cannot remember a time when […]

Human resource management

Retailers can improve price perception

As retail executives know all too well, most pricing decisions require a trade-off between margin and price perception. To avoid a “race to the bottom”—the self-defeating exercise of trying to beat every competitor’s price on every item—retailers must hone their ability to make smart pricing investments. Indeed, the savviest retailers identify key value categories (KVCs) […]

Finance

Finance

You run a retail bank with a solid strategy, a strong brand, a well-positioned branch network, and a loyal customer base. But a growing and fast-moving ecosystem of fintech players—microloan sites, peer-to-peer lenders, algorithm-based financial advisers—is starting to nibble at your franchise. The board feels anxious about what no longer seems to be a marginal […]